Blog Post – Test for The Hoth Agency:
How to Write Marketing Blogs Your Clients Will Actually Read


I am sure that, like me, you have read that to get more clients you need to start a blog and publish new posts regularly.

Been there, done that… Still only two persons (my father and my neighbor) were reading my posts entirely.

What was I doing wrong? Well, I focused on publishing every week and forgot I was writing to be read.

I am going to give you 8 tips I used to improve my blog, so now most people read a good chunk of my posts.


Tip #1: Make Your Site Search Engine Friendly

To read you, people have to find you!

Whether you are using WordPress or Wix, there are a few things you can do to improve your ranking.


Tip #2: Research Your Audience and What Is Their Problem

You might have already an idea on what you want to write about, if not, here are some ideas.

You have been blogging for a long time and you think you exhausted all possible subjects? Try this approach.

What trending topics in your industry would be relevant to your audience? BuzzSumo can help you generate ideas and identifying high-performing content topics.


Tip #3: Write How You Speak and Use Active Voice

Keep your writing simple, no long sentences, no long and complicated words. Aim for a maximum grade 9 level.

Always check for spelling and grammar error before publishing.


Tip #4: Optimize Your Content for Search Engine

Use this structure:

  •         Headline (tells readers what they will get in the post)
  •         Summary (the 1st paragraph summarizes the key points/facts in the post)
  •         Subheading (tells what is in the section that follows)
  •         Section (small chunks of content giving some details on 1 or 2 ideas, but no new idea, use a list if possible)
  •         Repeat Subheading-Section a few times then:
  •         Conclusion (The last paragraph wraps your post, you must put a Call To Action by linking the descriptive words)


Tip #5: Link to More Details

Some readers will want more details.

Provide links to documents (i.e., fact sheets, case studies, testimonials, etc.) or authoritative websites.

If the documents are in PDF, they should be optimized for the web.

Do not past URL but link words.


Tip #6: Use Good Pictures and/or Infographics

They should support the content and help visitors understand the product or service.

Make your own infographic if necessary.

You must give a title and an alt attribute to your photos.


Tip #7: Set an Expiration Date to Your Content

The expiration date should be 6-12 months in the future and no more than 9 months for seasonal content.

You should archive out-of-date content.

You can update and repurpose the rest if necessary.

Do not forget that search engines criteria and trends are always changing, so you will need to re-optimize your content.


Tip #8: Use Existing Marketing Tools

Feeling overwhelm? Do not worry, there are tools to help you in your day-to-day tasks as a content writer!


There are a lot of powerful tools and tips out there to help you get your clients to read your blog.

Now go and use them!




Press Release – Test for AmpiFire/PressCable Agency:
Lead Generation and Content Amplification Marketing Business Online Course Launched


Chris Munch, the founder of various SaaS companies, launched the new online course 100k ShoutOut. The program is designed for people looking to go into online entrepreneurship without prior experience nor special skills.

More information is available at

The newly launched marketing online training uses the 100k ShoutOut method and benefits from the content amplification software app AmpiFire.

The new online course offers lead generation and content amplification marketing solutions for online businesses. It helps participants to grow their presence on the web with multiplatform marketing campaigns and increase sales quickly.

Trainees will follow a proven method for getting top rankings on Google and for building a scalable and sustainable $100K / year business.

The manual process of running the 100K ShoutOut campaigns are often automated with the content amplification software application AmpiFire.

The site explains that AmpiFire is an online content amplification engine and therefore the first of its kind on the market.

It has been custom designed to assist clients to quickly broadcast content in major and high authority destinations. The platform enables users to make, publish, repurpose, distribute, and syndicate content on high-traffic sites on autopilot. AmpiFire creates a wide variety of content and put them on platforms that are best suited for them.

AmpiFire is an app that will amplify any business by getting it more exposure and visibility online quickly and efficiently. This results in more visitors exploring their products and services, helps to drive buyer traffic and to extend sales.

Chris Munch uses powerful traffic-generating strategies to help small and medium-size businesses, and marketing and SEO professionals reach success and financial independence.

A spokesperson from the company said “The course is designed to be suitable for beginners as well as experienced marketing professionals running small and medium-sized businesses or professionals in any industry including niche companies like consultants, coaches, or surgeons.”

Interested parties can find more information by visiting the above-mentioned website.



Chris Munch just launched a new online training called “100k ShoutOut” to help beginners and experienced entrepreneurs grow their online presence and reach financial independence quickly.